Olay Complete Body Wash Launch: TV & Print Campaign Concept.
I wrote this campaign as part of a proactive initiative by Saatchi & Saatchi APAC to create Cannes-worthy work for Proctor & Gamble. It was chosen by the then Regional ECD, Craig Davis, to be officially pitched as Olay's Super Bowl ad for that year. Unfortunately, Craig quit the network, and the campaign lost its champion.
