Thank you for visiting my site. I'm a globally awarded ad man, based in India, with over two and a half decades of industry experience. Been there, won that. I specialise in advertising and brand communication and enjoy creating advertising for clients and agencies who want brave, intelligent and surprising work that works.

Philips Constant Steam Irons
Created for the launch of Philips Constant Steam Irons in India. It became the first ad from Philips India to be used across the APAC region.
Cremaffin Laxative
Grand Global Award winner. Print ad for a mixed fruit flavored laxative.
Hexit Mosquito Repellent
India's first Cannes Gold Lion Winner. A magazine ad for Hexit Mosquito Repellent.
FedEx India
A spoof of a very popular Indian movie, this ad shows a mad scientist's plan to save the world with a little help from FedEx.
Nerolac Paints
TV commercial for luxury wall paints from Nerolac.
Anti-Terror Bag
Anti terrorism activation in Mumbai. Cannes Finalist
Chlormint
Trap foul food odours with Chlormint, a breath freshener.
Orpat Power Saver CFLs
A story of the lengths a miserly man goes to to save on his electricity bill. In keeping with the idea, the film was shot with the light from a single bulb.
Canon EOS Camera India Launch (Agency Pitch)
A global idea and pitch winning concept for the Canon EOS Camera Range launch in India.
The Crying Carpet
A carpet that cries when you walk over it. Created for NGO Bachpan Bachao Andolan, to draw attention to the plight of child labourers in the handicraft industries. A London International Gold Award winner.
BPL Mobile Name Change Campaign (Concept)
BPL Mobile was undergoing a change of name to Loop Mobile. They needed a big idea to communicate this.
Provogue Personal Care Launch (Pitch Video)
Provogue, a popular youth fashion brand in India, needed a big brand idea for the launch of their personal care range.
Ideas Books Store
Celebrity flashers communicate the fact that Ideas Books has a wide range of autobiographies and biographies on sale.
Jet Airways (Agency Pitch)
Pitch winning concept for India's favourite airline.
Hyundai Sonata
What's a car like you doing in a place like this? Ambient poster campaign for the launch of Hyundai's luxury sedan.
Chlormint
Camouflage what you've been eating. A print campaign for Chlormint, a breath freshener.
Canon Cameras
Can a camera change the image of a country?
The Nation Newspaper, Kenya
Print ad campaign for The Nation, Kenya's unbiased newspaper known for revealing the truth. Winner at the Loeries, South Africa.
Optica Opticians
Award winning print & poster campaign for Optica Opticians in Nairobi.
Olay Body Wash (Concept)
Campaign idea created for the launch of Olay Complete Body Wash in Asia.
Cremaffin
Print ad for Cremaffin, a laxative.
Nirlep nonstick pan
Innovative in-store product display
CFC Bank Nairobi
Financial ad and billboard
Krest Tonic Water
Launch poster for Krest Tonic Water in Mayotte.
Loop Mobile
Ads and billboards to launch a mobile karaoke messaging service on Loop Mobile.
Loop Mobile
Ad Campaign for prepaid bill service on Loop Mobile
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